UN ANÁLISIS MULTISTAKEHOLDER DE LA LEGITIMIDAD DE LA UNIVERSIDAD

Juan G. Martínez-Navalón, Alicia Blanco-González, Francisco Díez-Martín

Resumen


Las universidades públicas, como instituciones sociales que contribuyen al desarrollo de los países, deben desarrollar su estrategia a corto, medio y largo plazo, y gestionar su legitimidad. La cuantificación de la legitimidad permitirá que los gestores de las universidades posean información sobre cómo desempeñan sus funciones en el entorno social y puedan identificar acciones de mejora de ésta. Para ello, se ha realizado una encuesta a 844 miembros de una universidad pública española y se han construido los indicadores de legitimidad global y para cada stakeholder (docentes, administrativos, estudiantes, gestores y egresados). Los resultados ponen de relieve que la legitimidad difiere del grupo de pertenencia y que, por tanto, los gestores deben aplicar estrategias adaptadas a cada grupo para mejorar su legitimidad. Asimismo, los resultados también indican que la legitimidad más baja se registra en el grupo de estudiantes y egresados, y la legitimidad más alta en el personal administrativo y profesorado, lo que indica que las fuentes de legitimidad internas y externas difieren.


Palabras clave


Legitimidad; stakeholder; universidad; educación superior

Texto completo:

PDF

Referencias


Alcántara, L., Mitsuhashi, H., & Hoshino, Y. (2006). Legitimacy in international joint ventures: It is still needed. Journal of International Management, 12(4), 389–407.

Aldrich, H. E., & Fiol, C. M. (1994). Fools rush in? The institutional context of industry creation. Academy of Management Review, 19, 645–670.

Alford, J., & O’Flynn, J. (2009). Making sense of public value: Concepts, critiques and emergent meanings. International Journal of Public Administration, 32(3–4), 171–191.

Archibald, M. E. (2004). Between isomorphism and market partitioning: How organizational competencies and resource foster cultural and socio-political legitimacy and promote organizational survival. In C. Johnson (Ed.), Research in the Sociology of Organizations (Vol. 22, pp. 171–211). Amsterdam: Emerald Gro.

Bansal, P., & Clelland, I. (2004). Talking trash: Legitimacy, impression management, and unsystematic risk in the context of the natural environment. Academy of Management Journal, 47(1), 93–103.

Barley, S. R. (2008). Coalface Institutionalism. In R. E. Greenwood, R., Oliver, C., Lawrence, T. B., & Meyer (Ed.), The SAGE handbook of organizational institutionalism (p. 822). London: SAGE

Baron, D. (2009). A positive theory of moral management, social pressure, and corporate social performance. Journal of Economic & Management Strategy, 18(1), 7–43.

Barreto, I., & Baden-Fuller, C. (2006). To conform or to perform? Mimetic behaviour, legitimacy-based groups and performance consequences. Journal of Management Studies, 43(7), 1559–1581.

Barroso, C., & Martín, E. (2000). Desarrollo del marketing relacional en España. Revista Europea de Dirección y Economía de La Empresa, 9(3), 25–45.

Baum, J. A. C., & Oliver, C. (1991). Institutional linkages and organitational mortality. Administrative Science Quarterly, 36, 187–218.

Benneworth. P., & Jongbloed, B. W. (2010). Who Matters to Universities? A Stakeholder Perspective on Humanities, Arts and Social Science Valorisation. Higher Education, 59, 567–588.

Bitektine, A. (2011). Toward a theory of social judgments of organizations: The case of legitimacy, reputation, and status. Academy of Management Review, 36(1), 151–179.

Bitektine, A., & Haack, P. (2015). The macro and the micro of legitimacy: Towards a multi-level theory of the legitimacy process. Academy of Management Review, 40(1), 49–75.

Broucker, B., De Wit, K., & Verhoeven, J. C. (2017). Higher education for public value: taking the debate beyond New Public Management. Higher Education Research and Development, 1–14.

Brown, A. D. (1998). Narrative, politics and legitimacy in a IT

implementation. Journal of Management Studies, 35(1), 35–58.

Cattaneo, M., Meoli, M., & Signori, A. (2016). Performance-based funding and university research productivity: the moderating effect of university legitimacy. Journal of Technology Transfer, 41(1), 85–104.

Cohem, A. (1973). Social problems of university- Two crises of legitimacy. Social Problems, 20(3), 275–283.

Cruz-Suárez, A., Díez-Martín, F., Blanco-González, A., & Prado-Román, C. (2014). Análisis de las relaciones entre la legitimidad organizativa, sus fuentes y dimensiones. Revista Venezolana de Gerencia, 19(65).

Deephouse, D. L., & Suchman, M. (2008). Legitimacy in Organitational Institutionalism. In R. Greenwood, R., Oliver, C., Sahlin, K., & Suddaby (Ed.), The SAGE handbook of organizational institutionalism (pp. 49–77). Oxford, UK: SAGE.

Deephouse, D. L. (1996). Does isomorphism legitimate? Academy of Management Journal, 39(4), 1024–1039.

Díez-Martín, F, Blanco-González, A, & Prado-Román, C. (2010a). Legitimidad como factor clave del éxito organizativo. Investigaciones Europeas de Dirección y Economía de La Empresa, 16(3), 127–143.

Díez-Martín, F, Blanco-González, A, & Prado-Román, C. (2010b). Measuring organizational legitimacy: the case of Mutual Guarantee Societies. Cuadernos de Economía y Dirección de La Empresa, 13(43), 115–143.

Díez-Martín, F., Prado-Roman, C., & Blanco-González, A. (2013). Beyond legitimacy: legitimacy types and organizational success. Management Decision, 51(10), 1954–1969.

Díez-Martín, F., Blanco-González, A., Cruz Suárez, A., & Prado-Román, C. (2014). Efecto de la Responsabilidad Social Empresarial sobre la Legitimidad de las Empresas. Anuario Jurídico y Económico Escurialense, 47, 325–348.

Díez-Martin, F., Blanco-Gonzalez, A., & Prado-Roman, C. (2018). Factors Affecting Individual Decisions Based on Business Legitimacy. Journal of Promotion Management, 1–19.

http://doi.org/10.1080/10496491.2018.1443308

Díez-de-Castro, E., Peris-Ortiz, M., & Díez-Martín, F. (2018). Criteria for Evaluating the Organizational Legitimacy: A Typology for Legitimacy

Jungle. In E. Diez-de-Castro & M. Peris-Ortiz (Eds.), Organizational Legitimacy (pp. 1–21). Cham: Springer International Publishing.

Dillard, J., Rigsby, J. T., & Goodman, C. (2004). The marketing and remaking of organizations context: Duality and the institutionalization process. Accounting, Auditing and Accountability Journal, 4(506–542).

DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160.

Douglas, M. (1986). ¿Cómo piensan las instituciones? (University). Syracuse.

Drori, I., & Honing, B. (2013). A Process Model of Internal and External Legitimacy. Organization Studies, 34(3), 345–376.

Han, H., Kim, Y.,& Kim, E. K. (2011). Cognitive, affetive, conative, and action loyalty: testing the impact of inertia. International Journal of Hospitality Managemnet, 30(4), 1008–1019.

Haveman, H. A, & David, R. J. (2008). Ecologists and institutionalists: Driends or foes? In R. Greenwood, R., Oliver, C., Sahlin, K, & Suddaby (Ed.), The SAGE handbook of organizational institutionalism (pp. 573–595). London: SAGE.

Helm, R., & Mauroner, O. (2007). Success of research-based spin-offs. State-of-the-art and guidelines for further research. Review of Managerial Science, 1(3), 237–270.

Hill, C.; Jones, T. (1992). Stakeholder-agency theory. Journal of Management Studies, 29(2), 131–154.

Hunt, C. S., & Aldrich, H. E. (1996). Why even Rodney Dangerfield has a homepage: legitimizing the world wide web as a medium for commercial endeavours. In Annual meeting of the Academy of management. Cincinnati. Ohio.

Jongbloed, B., Enders, J., & Salermo, C. (2008). Higher Education and its Communities: Interconnections, Interdependencies and a Research Agenda. Higher Education, 56, 303–324.

Julian, S., Ofori-Dankwa, J., & Justis, R. (2008). Understanding strategic responses to interest group pressures. Strategic Management Journal, 29(9), 963–984.

Kostova, T., Roth, K., & Dancin, M. T. (2008). Institutional theory in the study of multinational corporations: A critique and new directions. Academy of Management Review, 33(4), 994–1006.

Li, J. T., Yang, J. Y., & Yue, D. R. (2007). Identity community, and audience: How wholly owned foreign subsidiaries gain legitimacy in China. Academy of Management Journal, 50(1), 175–190.

Lim, M. A. (2017). The building of weak expertise: the work of global university rankers. Higher Education, 1–16.

Low, B., & Johnston, W. (2008). Securing and managing an organizations network legitimacy: The case of Motorola China. Industrial Management & Data Systems, 37(7), 873–879.

Maassen, P. (2000). Higher Education and the Stakeholder Society. European Journal of Education, 35, 377–383.

Mainardes, E. W., Alves, H., & Raposo, M. (2012). A model for stakeholder classification and stakeholder relationships. Management Decision, 50(10), 1861–1879.

Mampaey, J., & Huisman, J. (2015). Defensive stakeholder management in European universities: an institutional logics perspective. Studies in Higher Education, 41(12), 2218–2231.

Meyer, J. W, & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83(2), 340–363.

Meyer, J. W., & Scott, W. R. (1983). Centralization and the legitimacy problems of local government. In J. W. Meyer., & W.R. Scott, J. W. (Ed.), Organizational Environments: Ritual and Rationality (pp. 199–215). Beverly Hills, CA: SAGE.

Moore, M. H. (1995). Creating public value. Strategic management in government. (Harvard Un). Cambridge, UK.

Moreira, A. C., & Silva, P. M. (2015). The trust-commitment challenge in service quality-loyalty relationships. International Journal of Health Care Quality Assurance, 28(3), 253–266.

O’Kane, C., Mangematin, V., Geoghegan, W., & Fitzgerald, C. (2015). University technology transfer offices: the search for identity to build legitimacy. Research Policy, 44(2), 421–437.

Palazzo, G., & Scherer, A. G. (2006). Corporate legitimacy as deliberation: A communicative framework. Journal of Business Ethics, 66(1), 71–88.

Parsons, T. (1960). Structure and process in modern societies. (Free Press). Glencoe, Il.

Pavicic, J., Alfirevic, N., & Mihanovic, Z. (2009). Market Orientation in Managing Relationships with Multiple Constituencies of Croatian Higher Education. Higher Education, 57, 191–207.

Ruef, M., & Scott, R. (1998). A multidimensional model of organizational legitimacy: Hospital survival in changing institutional environments. Administrative Science Quarterly, 43(3), 877–904.

Scott, J, W. (1991). The evidence of experience. Critical Inquiry, 17(4), 773–797.

Scott, W. R. (1995). Institutions and organizations. Thousand Oaks, CA: SAGE.

Suchman, M. (1995). Managing legitimacy: strategic and institutional approaches. Academy of Management Review, 20(3), 571–610.

Tornikoski, E. T., & Newbert, S. L. (2007). Exploring the determinants of organizational emergence: A legitimacy perspective. Journal of Business Venturing, 22(2), 311–335.

Zelditch, M. (2001). Processes of legitimation: Recent developments and new directions. Social Psychology Quarterly, 54, 4–17.

Zimmerman, M., Zeitz, G. (2002). Beyond survival: achieving new venture growth by building legitimacy. Academy of Management Review, 114, 232–31.

Zucker, L. G. (1987). Instituonal theories of organization. Annual Review of Sociology, pp. 443–464. Chicago.


Enlaces refback

  • No hay ningún enlace refback.




Copyright (c) 2019 Juan G. Martínez-Navalón, Alicia Blanco-González, Francisco Díez-Martín

Licencia de Creative Commons
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial 4.0 Internacional.

  

Revista de Investigación en Ciencias Contables y Administrativas , Volumen V, Número 2, enero-julio de 2020, es una publicación semestral en formato electrónico, editada por la  Universidad Michoacana de San Nicolás de Hidalgo a través de la  Facultad de Contaduría y Ciencias Administrativas , Av. Gral. Francisco J. Múgica S/N, Ciudad Universitaria, Edificio AII, Morelia, Michoacán, México, Tel. y Fax (443) 3-16-74-11, C.P. 58030,  ricca@umich.mx http://ricca.umich.mx. Editor de la revista: Dr. Oscar De la Torre. Reserva de Derechos al Uso Exclusivo ID: 04-2019-061212154000-203, otorgado por INDAUTOR, ISSN: 2448-606X

Última actualización del sitio: 14 de septiembre del 2020

  
Licencia Creative Commons
Revista de investigación en Ciencias Contables y Administrativas por Universidad Michoacana de San Nicolás de Hidalgo se distribuye bajo una Licencia Creative Commons Atribución-NoComercial 4.0 Internacional.
Basada en una obra en http://ricca.umich.mx/index.php/ricca.
Permisos más allá del alcance de esta licencia pueden estar disponibles en http://ricca.umich.mx/index.php/ricca/about/submissions#copyrightNotice.